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Old 06-28-2008, 03:25 AM   #1 (permalink)
Dave Marx
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Pleasure Island Changes - Analysis

Late in the afternoon on Friday, June 27, 2008, Walt Disney World announced that Pleasure Island, part of the Downtown Disney shopping, dining, and entertainment complex, would close on September 27. Let's pick the hard information out of the press release:

The September 27 closure affects only the six nightclubs currently operating on Pleasure Island: 8-Trax, Adventurer's Club, BET Soundstage Club, Comedy Warehouse, Mannequins Dance Palace, and Motion. (As I noted in another post, Disney's fiscal year starts October 1, and there can be tax benefits to wrapping-up club operations before the year ends.)

The shops and restaurants will remain open: Raglan Road, Fuego by Sosa Cigars, Curl by Sammy Duval, Orlando Harley-Davidson, and various outdoor food and beverage kiosks.

A new restaurant, previously announced for Pleasure Island, is expected to open in Spring 2009. Operated by E-Brands Restaurants, the "high-energy, casual eatery will feature authentic Central and South American cuisine, specialty drinks and live music along the waterfront. The company already operates a Samba Room, a Salsa Taqueria, and a Timpano Chop House and Martini Bar in Orlando. I suspect, based on the description, that this will be either a Taqueria Canonita , or a new brand-name. It is expected to be in the general area of the former Rock and Roll Beach Club.

Disney also catalogued other changes for the Downtown Disney area:

Portobello Yacht Club, also on the Pleasure Island property, is being re-styled and re-themed in summer of 2008 (like, now), as Tuscan Country Trattoria, with new interior decor, new menu (but still Italian, of course), and an outdoor dining area. This establishment is operated by Levy Restaurants of Chicago.

Fulton's Crab House, just across a small bridge from Portobello and also operated by Levy Restaurants, will get spruced-up in spring 2009, and they'll add an upper-deck area for added guest capacity and the option for larger private parties.

Just steps away from Fulton's, Portobello/Tuscan Country Trattoria, and The World of Disney in Downtown Disney Marketplace is T-Rex, a new themed restaurant operated by Landry's (the Rainforest Cafe folks). That's set to open in the fall of 2008.

In the final restaurant news, sometime in 2009 Wolfgang Puck Cafe in Downtown Disney West Side will also receive refreshed interior decor and a new, enclosed outdoor patio. That patio may help relieve some of the demand for tables that can be so frustrating on busy, weekend evenings.

Since old news can still be repackaged as new news, the recently completed rehabs of Cap'n Jack's Restaurant, Ghirardelli Soda Shop, Earl of Sandwich, and Wolfgang Puck Express, all in the Marketplace district, were also mentioned in the press statement.

Not to be upstaged by the very recently announced, 400-foot tall Big Wheel (observation Ferris wheel) set to rise in Orlando's International Drive district, Disney has unveiled plans for a tethered observation balloon, which will take passengers up 300 feet into the skies above Lake Buena Vista. It's sure to provide much better views of Walt Disney World property than the Big Wheel, which will be seven miles away to the northeast. The precise location has yet to be announced, but it seems likely that it will be along the waterfront in the Downtown Disney West Side area, which is less cluttered than other parts of Downtown Disney. And if anyone is worried about floating away, Wizard of Oz-style, I have a feeling Disney will have the ropes fastened a bit more securely.

Hanes will open a design your own t-shirt store in fall 2008, at an unspecified location somewhere on the 120-acre Downtown Disney property.

Goofy's Candy Company, in the Downtown Disney Marketplace district, will be opening a private party room in fall 2008. That'll be for family-style birthday parties, of course.

Also in the Marketplace in fall 2008, the Marketplace Stage will be upgraded to a new, covered stage, intended to be a major venue for Magic Music Days (for which it already hosts many smaller events).

That seems to be it for now. I'm sure the passage of time will turn up other developments, especially since there's a press conference scheduled for early Saturday afternoon (June 28), no doubt for the local TV cameras who got cheated out of Friday's after-business-hours announcement. (I have a suspicion Disney wanted to push the story over into the weekend news reports, so they'd get less attention.)
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