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Originally Posted by GoofEme  I have to admit that I like to buy generic "store brand" but when I am making a dish for the extended family for holidays or taking a dish to a church function, or a funeral, or something, I will buy the pretty "original" brand. I still can't overcome the fact that "I" believe it is the same but someone else might taste the difference. This is on a really simplistic level of what the book is talking about but it is the practical application I can place on some of what Mr. Gladson is talking about. |
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Originally Posted by Diz Quality wins hands-down for me. When we were first married, I thought DH would "enjoy" shopping together.  Big newlywed mistake!!! He went shopping only once. When we were finished I told him - let's not do this again!  Why? He never did big family shopping. Sure, he was sent to the store for "this or that" -- specific items; but never with the responsibility of buying the weekly groceries.
So going down the aisles, I'd take a name-brand and he'd say - why not this one, it's cheaper. Or I'd take a generic brand and he'd question that. He was confused. He had no basis for my decision-making. I had experience with the products and their quality.
So packaging of a brand-new product that I've never tried before would (and does  ) affect my trying it at least once. But if it's the same type of product I already use, the packaging itself would have a hard sell with me. |
If all things are equal, packaging and/or attractiveness of the product will win out in my book!
There is a portion of my brain that is attracted to color. The bolder or brighter something is, the more attracted to it I am. I like to tease DBF when we go to Home Depot by holding up neon colored drills etc. and telling him we should buy that over the boring black version.
We were just talking about this recently. Stores that market their own brands in a bright attractive manner are more likely to catch my attention and make me want to try the generic version. I know that many generics are packaged at the same places as the name brands, so quality shouldn't really be an issue. I remember when I was growing up and the generics came in basic black and white packaging. Even then I was turned off by the lack of color and attractiveness of the packaging.