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Old 06-16-2016, 12:51 PM   #1
TLCdisneyfan
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Disney PR - how do they manage this week?

This must be an incredibly difficult week for Disney's public relations people. They have to publicize the opening of the Shanghai park as well as the opening of Finding Dory today, while addressing the nightclub shooting and the toddler death in Orlando.

I went on the DisneyParksBlog today and saw the headline "Disney Parks President makes statement" (something like that), and I wondered which tragedy he was talking about. It was the toddler death. The statement he made was short and appropriate - just saying everyone at Disney was saddened by the tragedy.

I just can't believe all of this.
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Old 06-16-2016, 01:07 PM   #2
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I doubt it's as big a burden for Disney PR people as we might think.

For one thing, they've undoubtedly been gearing up for Shanghai for years and likely only a bit less time for the Dory sendoff.

I'm sure Disney policymakers are scrambling in close consultation with the corporation's legal staff to determine what may be advisable to ward off the likelihood of alligator attacks in future as well as to reduce Disney's possible liability.

More work for a number of CM's, yes, but what they're trained to deal with in the event of unforeseen tragedy such as this little boy's sad death.
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Old 06-16-2016, 01:13 PM   #3
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They'll manage like the rest of the empathetic and sympathetic population - lots of tears and pondering how they can avoid this again.
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Old 06-17-2016, 06:07 PM   #4
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There are Crisis PR specialists. I have no doubt Disney has consulted with any they may have on staff and hired additional specialists.

My guess is PR for each park, movies, toys and whatever else Disney sells each have at least one PR department
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Old 06-19-2016, 07:33 AM   #5
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Originally Posted by Huntermom View Post
There are Crisis PR specialists. I have no doubt Disney has consulted with any they may have on staff and hired additional specialists.

My guess is PR for each park, movies, toys and whatever else Disney sells each have at least one PR department
That would be my guess too. There are indeed crisis PR specialists. I used to specialise in it and I saw it in action with some of the statements I watched Disney spokespeople make.

While this is a terrible tragedy, most big organisations will be prepared for the worst to happen, even if you can't always anticipate what that may be.
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Old 06-20-2016, 01:59 PM   #6
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This is a horrible tragedy, but not the first death Disney has had to report.

I really wish Disney had at least put up "Beware of Alligators" signs around the beaches. Those poor, poor people. I cannot imagine the horror and grief. And then Fathers Day right after.
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Old 06-20-2016, 02:25 PM   #7
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As if everything that happened last week wasn't enough, now you have all the news people online and on the radio (I woke up to it this morning on my radio) reporting about the alligator that was in the MK 7 years ago. And they're using words like "attack." I've seen that video - I actually saw it a few years ago - and that is not happening, it did't attack anyone.
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