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Old 10-14-2011, 08:32 PM   #1 (permalink)
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Why is Cruise Passporter Black and White?

Why is the cruise Passporter black and white? I love it, don't get me wrong, but I wanted some color besides the front cover and it's not as eye catching as the regular Passporter.

I would love to see all the pictures in color, why the black and white?
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Last edited by Belle*; 10-25-2011 at 12:52 PM.. Reason: podcast10262011
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Old 10-16-2011, 03:26 PM   #2 (permalink)
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It's all about the cost of printing in color. It's very expensive to do domestically, and it's only somewhat more affordable to print in Asia in the quantities we print of this edition. Either way, the added cost has to go straight to the cover price. If there was a serious likelihood we could sell a lot more books by going to color, then the economies of scale could make color affordable, but the market for the DCL guide is constrained. If all we sold was e-books, color would be easy, but producing two versions of the book is not. After finishing one version, we'd have to go through and replace each image and add/remove whatever other color/gray scale elements as made sense, not exactly easy, unfortunately.
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